ButterStore
Your brand’s own store, from menu to customer
An ordering site on your own domain where you own every part of it: the menu and prices, the checkout, delivery tracking, the WhatsApp updates and the customer data behind every order. Then see exactly what it sells, live.
- Your domain, your design, your menu
- Customer data and order history that stay yours
- Real-time site analytics in Mastermind
Site analytics, built in
Watch every visit turn into an order
ButterStore measures itself. Every page view, add-to-cart and checkout lands in Mastermind within seconds, tied to the order it became. No tag manager setup, no sampling, no guessing which campaign actually paid off.
The full funnel, step by step
Sessions, product views, add to cart, checkout, contact details and the order, with the step where most people drop off flagged for you.
Conversion by channel, source and campaign
GA4-style channel grouping plus every utm_source, utm_medium and utm_campaign, each with its orders and conversion rate. Switch between first-touch and last-touch attribution.
What shoppers are doing, live
Product views, add-to-carts, searches, discount codes and orders arrive as they happen, with the shopper’s device, browser and city.
Meta & TikTok, server-side
Every purchase goes to the Meta Conversions API and TikTok Events API from our servers, alongside the browser pixels, so your ads still learn from orders an ad blocker would hide.
Real orders, not estimates
Order counts and revenue come from your order records, so the dashboard matches what the kitchen made.
Catalog insights
Products that get viewed but not added, the collections that pull traffic, and what customers search for, including searches with no results.
Engagement you can trust
New and returning visitors, bounce rate and engaged time on GA4’s definitions, plus devices and entry pages.
Discount codes & affiliates
How often each code is applied, fails and converts, and which affiliate links bring in signups.
Bots left out
Known crawlers and bots are filtered out before they reach your numbers.
Own every part of the customer experience
Your brand, front to back
Your domain, your design, your photos and your prices. Customers order from you, not from a marketplace listing next to your competitors.
Your customers, your data
Every customer signs in with their WhatsApp number. Their contact details, order history and promo opt-in sit in your customer list, ready for your next campaign.
Your way to bring them back
Pixels and server-side conversions feed your Meta and TikTok ads, discount codes work on every channel, and you know which campaign brought in each order.
The whole experience is yours
From first tap to the doorstep, under your brand
Every screen your customer sees carries your name, not a marketplace’s. These are real screens from Sinamon’s ButterStore.
1Your menu
Your photos, prices and menu per outlet, with pickup or delivery.
2Their order, their way
Flavours, modifiers and upsells work exactly as they do at the register.
3Your checkout
QRIS, virtual account or card, in a checkout that carries your brand.
4Tracked to the door
The driver on a live map on your order page, not someone else’s app.
Menu & checkout
Your menu, your checkout
Each outlet gets its own menu with pickup, delivery or both. Customers build their order with the same modifiers and upsells as your register, then pay in a checkout that carries your brand.
- QRIS, virtual account (BCA, BNI, BRI, Mandiri, CIMB, Permata) and cards with 3-D Secure
- Saved cards for repeat orders
- Order ahead with a scheduled pickup or delivery time
- Pickup and delivery switched on or off per outlet
Delivery
Your delivery, tracked to the door
Delivery orders book a courier automatically, and if a driver cancels, Butter rebooks. Customers follow the order on your order page, from the kitchen to their door.
- GoSend, Grab Express and Borzo (via KiriminAja)
- Automatic rebooking, up to 3 times, when a driver cancels
- Live driver tracking, plus a WhatsApp link to the driver
- Receipts customers can print or save as PDF
WhatsApp updates
Order updates on WhatsApp, in your name
Customers sign in with a one-time code on WhatsApp and get every status change there — received, being prepared, on the way — with a link back to the live order page.
- Sign in with a WhatsApp code, no passwords
- An update at every step, linking to the live order
- Send from your own WhatsApp Business number, or start on Butter’s shared one
- On your own number, customer replies land in your ButterCX inbox
Everything else a direct channel needs
Connected to your register, kitchen, stock and reports.
Your own domain
Use your brand’s domain, with SSL certificates handled automatically.
Ready for Google
Server-rendered pages with a sitemap, robots.txt, llms.txt and structured data for every store.
Straight to the kitchen
Online orders join the same register queue as every other order and print automatically.
Scheduled orders
Customers pick a pickup or delivery time, and the order joins the scheduled queue at the register.
Discount codes on every channel
One discount code system for your online store, POS and other channels.
Affiliate links
Give creators and partners their own ?ref= link and see the signups they bring in.
Locations page
Maps, opening hours and directions for every outlet.
Made for phones
Designed mobile-first, because that’s where most of your customers order.
Built with ButterSite’s AI
Store pages are built and edited with the same AI builder as ButterSite.
Butter AI
AI in ButterStore
Your store is built and edited with the same AI builder as ButterSite, so your team can update it without a developer.
Pages from a brief
Describe the page you need — a promo, a catering menu — and AI drafts it in your brand’s style.
Edit in plain language
Type “make the promo section stand out more” and watch that section change live.
Brand style guide
AI writes a guide for colour, type and tone of voice so every page stays consistent.
Automatic tags & alt text
Photos in the media library are tagged and given alt text automatically.
Works with
- Grab Express
- Borzo
- KiriminAja
WhatsApp Business- Meta Conversions API
- TikTok Events API
- Google Analytics 4
- Google Tag Manager
Works with the rest of Butter
One set of customers, menu and stock across every product — no exports, no extra integrations.
ButterSite
An AI-built brand website, SEO-ready, edited by chat
New outlet
Morning coffee in Canggu.
Order now
“Swap the hero for the Canggu opening”
Mastermind
Sales, margin and customer analytics — ask in plain language
Gross margin · 30 days
64,2%
ButterCX
WhatsApp, Instagram & Messenger in one AI-assisted inbox
Where is my order ON-1042?
Replied by AIOut with GoSend, about 12 minutes away.
ButterStore questions
Can I use my own domain?
Yes. Connect your brand’s domain and the SSL certificate is handled automatically.
Who holds the customer data?
Your customers’ contact details, order history and promo opt-in live in your customer list in Butter — not locked inside a marketplace — and you can use them for your own campaigns.
What does the site analytics cover?
Sessions, visitors, conversion, the funnel, channels and UTM campaigns, product and search insights, and a live event feed, all in Mastermind. Purchases are also sent server-side to Meta and TikTok.
Which couriers are supported?
GoSend, Grab Express and Borzo (via KiriminAja). If a driver cancels, Butter rebooks automatically.
Do online orders reach the POS?
Yes. ButterStore orders join the same queue as walk-in and delivery-app orders and print in the kitchen automatically.
Do I need a developer to build pages?
No. ButterStore pages are built with the same AI builder as ButterSite: your team creates and edits pages in plain language, with preview and version history.
See Butter run your business
A 30-minute demo with our team. We walk through the POS, online orders and reporting using your own menu.
Free, no commitment. We reply on WhatsApp within one business day.