Mastermind
Know exactly where your money goes, every day
Mastermind brings POS, delivery-app and online store sales into one number you can trust — from gross sales to net after commission, tax and cost of goods.
- Today’s numbers refresh every 60 seconds
- Margin by menu item and channel
- Ask your data in plain language
Reports that finally answer the owner’s questions
Delivery-app and POS numbers never match
Sales from every channel are calculated with the same model, including partner fees, PB1 tax and cost of goods.
Reports that arrive a week late
The “today” view refreshes every 60 seconds. Compare against any previous period, any time.
Best-sellers aren’t always profitable
Menu engineering shows which items sell and which ones actually earn their margin.
Gross to net
One money model for every channel
See how gross sales become net: discounts, partner fees, PB1/DPP tax and cost of goods — by outlet, channel and payment method.
- Gross-to-net breakdown
- By outlet, channel, payment method, weekday and hour
- Hourly, daily and monthly trends
- Comparison against previous periods
Menu engineering
See which items actually earn their place
Every product is plotted by sales against margin, with cost of goods from your recipes. The stars, the best-sellers that barely make money and the items to drop are obvious at a glance.
- Sales, price, cost and margin for every item
- Four quadrants: gold mine, false win, hidden gem, dead weight
- Margin for each modifier combination
- Category, tag, product and modifier explorer
Customers & retention
Who comes back, and when they stop
See new, returning and unidentified customers for any range. For your online stores, monthly cohorts show what share of first-time customers order again in each month after their first order.
- New, returning and unidentified customers
- Monthly retention cohorts for online stores
- As a percentage or a customer count
- A weighted average across every cohort
Ask Mastermind
Ask your business questions like you’d ask an analyst
Type a question in plain language. AI writes and runs a read-only query on your company’s data, then shows you the query it used.
- Read-only — it can’t change anything
- Scoped to your company’s data
- The query behind every answer is shown
- Remembers notes and facts about your company
Site analytics
From visit to order on your online store
For each online store, see the funnel, where visitors come from, catalogue performance and events — next to your sales.
- Funnel from visit to checkout
- Visitor sources and campaigns
- Catalogue insights per product
- A feed of visitor events
Analytics built for F&B
Every number comes from the same transactions as your POS and online store.
Live data
The today view refreshes every 60 seconds.
Gross to net
Discounts, partner fees, PB1 tax and cost of goods in one breakdown.
Time of day
Spot the rush hours and drill into each hour.
Menu engineering
Popularity and margin for every item in one view.
Customer cohorts
New and returning customers, and retention by month.
Site analytics
Funnel, acquisition and catalogue for every online store.
Butter AI
AI in Mastermind
Ask Mastermind is an analyst that’s always available — and always open about how it got the answer.
Ask anything
Ask about sales, menu or customers in Indonesian or English.
Shows its work
Every answer comes with the query it used, so you can check it.
Safe with your data
Queries only read data, and only your company’s data.
Pulls data from
- ButterPOS
- ButterStore
- Inventory & recipes
- Site analytics
Works with the rest of Butter
One set of customers, menu and stock across every product — no exports, no extra integrations.
ButterPOS
iPad & Android point of sale for dine-in, takeaway and delivery apps
SINAR · SEMINYAK
Table 4 · #142
2×Kopi Susu Aren56k
1×Croissant Almond35k
1×Ayam Geprek38k
TOTALRp 129,000
QRISPAID
ButterStore
Your own online store — you own the whole customer experience
Kopi Susu Aren
Rp 28,000
Croissant Almond
Rp 35,000
Butter AI
AI working in every part of your business
Which items lost the most margin this month?
Almond Croissant, down 6.2 points — butter costs rose from 12 Sep.
View the 2 queries it ran
Mastermind questions
Where does Mastermind’s data come from?
From transactions in ButterPOS, ButterStore, GrabFood and GoFood, plus your recipes and stock in Butter. No spreadsheet imports.
How fresh is the data?
The today view refreshes every 60 seconds.
Can Ask Mastermind change my data?
No. Ask Mastermind only runs read-only queries, scoped to your company’s data, and shows you the query it used.
Who can open Mastermind?
Users with the Mastermind permission. They open it with a link from their Butter admin app — no separate account.
See Butter run your business
A 30-minute demo with our team. We walk through the POS, online orders and reporting using your own menu.
Free, no commitment. We reply on WhatsApp within one business day.